Customers v egos: do we really need social media?

Social Media has transformed the marketing world. However, we don’t measure the success of a company by its number of Twitter followers. And there won’t be a corporation tax on the number of Facebook friends any time soon.

The bottom line is still key…

And the key to any marketing strategy, regardless of its size, is understanding the dynamics between your “market” and your “marketing”. In this two hour session, we will look at:

• How to avoid the Social Media Ego battle
• The Stranger, Customer and Fan dynamic and managing the transition from one to the other
• Paid, Owned and Earned Media
• The 5 goals of an effective Social Media strategy

About the speaker: 

Robyn Sinclair is an experienced and accomplished business-to-business and consumer marketer, with a rare combination of strategic business insight, industry acumen and genuine creative flair.

Having cut her teeth in the complex, competitive and relentlessly demanding world of direct mail in the 1990s, Robyn was quick to embrace the nascent digital marketing tools – from email and pay per click advertising, to search and social media. And she remains committed to staying two steps ahead of the latest trends and technologies – utilising the most sophisticated analytics and marketing automation tools.

Robyn leads the team at Versio, offering strategic business planning and sales and marketing consultancy to many longstanding clients, from start-ups and SMEs to ‘household name’ brands, across a raft of industries; from engineering, financial and professional services to luxury goods, high value manufacturing, technology, travel and leisure.