Crowdfunding for any business is tough. Equally difficult for many startups is gaining customers, testing the market or for social enterprises, raising enough awareness for their cause.

In this session hosted by Campus London, we'll be learning that campaigning is not just the reserve of politicians; how to build a strategy from a single objective; why integrating different channels, including social media and press outlets, adds up to more than the sum of its parts; and how to evaluate success.

The focus will be on crowdfunding which is considered by some to be the purest form of campaigning and the lessons from the most successful funded projects.

Throughout the session there will be case studies and learning from:

• UBREW - how to develop a kickass story and build momentum without losing the fizz

About our speakers

Andrew Hadfield is the Director and founder of Mavin Communications, having over twelve years experience working in the public and private sectors. He set up his company after working in leading public and private sector communications teams.

Andrew is also involved with setting up a number of businesses including UBREW - a new type of Brewery on the fashionable Bermondsey beer mile; a music product; as well as a number of businesses crowdfunding.